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Bits of Good at Georgia Tech is a chapter of hack4impact, which is a 501(c)(3) charity whose mission statement is "To empower engineers, designers, activists, and humanitarians to create lasting and impactful social change, fostering the wider adoption of software as a tool for social good."
I became involved with Bits of Good, when I decided to change my career path to focus on UX design and research. I took advantage of the UX Bootcamp they offer each semester to boost my skills and understand the UX lifecycle. |
The Pitch
At the start of the bootcamp we were put into pairs and were tasked to create a case study. My partner and I discussed several different options, including (but not limited to) language learning apps, chore trackers for college students, and several tools that would be specific to the needs of Georgia Tech students. We decided to focus on creating a "Spotify Wrapped" style review for Netflix users. We chose this not only because we thought the final product would be interesting to users, but also because this was shortly after Netflix had announced their anti password sharing policies, and desperately needed to improve their public image.
Preliminary User Interviews
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We started by conducting interviews with several college aged music and tv streamers to determine their current opinions of Netflix, Spotify, and content streaming in general. Through the interviews, we discovered that a "Netflix Rewind" was considered an interesting product, users had more pain points with the Netflix Recommendations. Due to these findings, we chose to include enhanced recommendations, which could focus on Netflix Original content, based on each user's Netflix Rewind persona. This seemed to help users feel more connected to their recommended shows, and would help Netflix push more of their original content.
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The Process & Key Decisions
After initial user interviews we identified a few key areas we needed to focus on that we had not previously considered. These issues involved the device we designed Netflix Wrapped for, and the significant pain points users described with the current show recommendations. With these issues identified we began discussing possible solutions.
Another key question for the project was determining which data points and/or categories users would be interested in seeing. We discussed this with all of our preliminary interview subjects, but one subject worked as a data analyst. Their insights were particularly helpful.
Another key question for the project was determining which data points and/or categories users would be interested in seeing. We discussed this with all of our preliminary interview subjects, but one subject worked as a data analyst. Their insights were particularly helpful.
What platform should Netflix Wrapped be offered on?
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During user interviews we found that a the key to Spotify Wrapped's success was its shareability. It was incredibly important to users that they are able to share their streaming habits with their friends and followers. This insight influenced our decision when we discussed which platform Netflix Wrapped should be offered on. Creating a version designed to be viewed on a TV seemed to make natural sense due to content that Netflix provides, but this would add many more steps to allow users to share their Rewind on social media.
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What statistics/insights should be included?
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Based on user interviews and feedback from the bootcamp instructors we choose to include the following metrics:
1. Top Show/Genre 2. Top Genres Breakdown 3. Streaming Personality Type 4. A curated playlist based on the users streaming personality type |
Final Prototype
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I created the motion graphics in After Effects, and then exported them as mp4 files to be brought into figma. While we did create mid-fi prototypes, due to the short turn around of this project, we were unable to do any in depth user testing. We had friends click through the prototype and asked them to call out any major pain points they experienced, but since the flow was so heavily based upon already implemented products, none of the participants had any complaints.
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